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  • J!NG惊点
  • 品牌设计品牌设计
  • 空间设计空间设计
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  • 咨询合作
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  • <p>大吃八方旗下又一战略佳品</p>
<p>主打川味砂锅菜</p>
<p>我在前期的策略定位中</p>
<p>视角明确&ldquo;大厨&rdquo;所处的角度</p>
<p>用大厨的匠人思维,通过文化去诠释</p>
<p>大厨、产品、消费者三者之间的联系</p>
<p>&nbsp;</p>
<p>广告语:用味道讲述故事!</p>
<p>是大厨角度的最佳诠释,带有一定的品牌高度和产品自信</p>
<p>附广告语:选好材,煲好菜;砂锅煨,更入味!</p>
<p>把匠人匠心、好产品好味道及器皿特性等全部囊括</p>
<p>用朴实无华接地气的话术传播给煲大厨的受众群</p>
<p>&mdash;&mdash;</p>
<p>Brand Design</p>
<p>&nbsp;</p>
<p><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15851324471882.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15851324476523.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15851324477974.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15851324479985.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15851324483056.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15851324486327.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15851324490918.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15851324493499.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513244968010.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513244981611.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513246100612.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513246132513.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513246150914.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513246179015.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513246260416.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513246313317.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513246361818.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513246404019.jpg" /></p>
<p>&nbsp;</p>
<p>品牌落地实拍:</p>
<p><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513254373320.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/ltDtc9OLKEitnSuYFWSNfZldXGVy" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513254625121.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/ljlh47mWs7glbp8vxSW1aq0Ze69e" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/lpjmO9piriTZjGlfzQOcahL4y_xq" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/ltVfpicfKCiVmicJgvOwktViJlcZ" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/lrppJAziwdtsOaRCoEw8NgIy06Sq" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/lsKYhSiuIZP3EBJLkyw4-uN_pbat" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/lltzvfBNWsJtUPYaIdeMy__INd7z" /></p>

    煲大厨

    用味道讲述故事!
  • <p>老四川是为数不多的米其林中餐厅</p>
<p>在美国,特别是芝加哥的地位无可撼动</p>
<p>十余年来常常排队一两百人</p>
<p>名气与实力并存</p>
<p>其创始人胡先生在各地的餐饮圈也是相当有名</p>
<p>主打中餐川菜</p>
<p>并包容中国各地特色菜、融合菜</p>
<p>本次视觉升级主要解决老四川形象陈旧问题</p>
<p>在最大程度保留图形特征记忆点的基础上</p>
<p>强化品牌视觉,升级整体美感</p>
<p>&mdash;&mdash;</p>
<p>Brand Design</p>
<p>&nbsp;</p>
<p><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617559606251.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617560057252.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617560198253.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617560323254.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617560460255.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617560607256.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617560757257.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617560964258.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617561134259.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617561296260.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617573953261.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617574190262.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617574630263.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617575009264.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617575417265.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617575603266.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617575983267.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617576214268.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617576449269.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617576848270.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617584592271.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617584890272.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617585102273.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617585375274.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617586024275.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617586264276.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617586434277.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617586582278.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617586909279.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617587049280.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617595672281.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617595900282.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617596182283.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617596451284.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617596715285.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617597142286.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617597447287.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617597658288.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617597787289.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617597959290.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617608686291.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617608902292.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617609731293.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617610183294.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617610982295.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617611227296.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617611457297.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617612040298.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617612550299.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617612796300.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617624157301.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617624899302.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617625058303.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617625549304.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617625749305.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617626024306.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617626468307.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_1591617626680308.jpg" /></p>

    老四川

    米其林三星中餐厅
  • <p>产品维度较广</p>
<p>从湛江生蚝、法国生蚝到小龙虾、特色烧烤</p>
<p>再到重庆江湖菜及特色饮料酒水</p>
<p>产品响应一应俱全,但要素过多</p>
<p>品牌视觉重心点需要明确</p>
<p>视觉与策略展现需要强调其主打产品</p>
<p>不断的加强主要产品在消费者心中的认知</p>
<p>&mdash;&mdash;</p>
<p>Brand Design</p>
<p>&nbsp;</p>
<p><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158503567068652.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158503573787275.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158503573740974.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158503573575973.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158503573807276.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158503573551072.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158503573310966.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158503567257857.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158503567235456.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158503567172854.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158503567117853.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158503573253164.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158503573277265.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158503567204355.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158503567275958.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158503567541560.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158503567402959.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158503573494370.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158503573519371.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158503573348467.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158503573372168.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158503573008462.png" /></p>

    蠔门虾将

    聚江湖虾客,藏天下英蠔!
  • <p>通过前期的市场调研,勘察九江餐饮市场现状</p>
<p>了解九江饮食文化特性,与各大菜系的市场分割</p>
<p>在九江,盐帮菜属于稀缺菜系,在市场寥寥无几</p>
<p>而当地市场很大一部分一直被川菜和湘菜占据</p>
<p>但考虑到盐帮菜的味型十分适合冲击当地市场</p>
<p>想要在已有地头蛇品牌的区域分一杯羹和扩张</p>
<p>就须在品牌顶层策略上更加专注于对当地竞品的冲击</p>
<p>因为盐帮菜在四川之外缺乏认知</p>
<p>对于品牌策略而言,这是一个挑战</p>
<p>也是危机与机会并存</p>
<p>通过文化系统把品牌和品类链接并锁定</p>
<p>冲击同品类竞品,刷新当地消费者认知</p>
<p>是品牌前期立足的必要手段之一</p>
<p>立足于江西&middot;九江</p>
<p>背靠庐山,窗临八里湖</p>
<p>让盐帮菜在九江的饮食文化当中增添一笔浓墨重彩</p>
<p>&mdash;&mdash;</p>
<p>Brand Design</p>
<p>&nbsp;</p>
<p><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15851113886842.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15851113892433.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15851113893714.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15851113894825.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15851113895936.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15851113897557.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15851113899538.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15851113901689.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511139033310.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511139055511.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511140317712.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511140347913.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511140362814.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511140436615.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511140539616.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511140569917.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511140605818.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511140626619.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511140651720.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511140677521.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511141780022.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511141791223.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511141803424.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511141821325.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511141839126.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511141854827.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511141868128.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511141880729.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511141897730.jpg" /></p>
<p>以下为大众点评实拍:</p>
<p><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511146436334.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511146588139.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511146536437.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511146471435.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511146580338.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511146380632.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511146369531.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511146391033.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158511146504536.jpg" /></p>

    川府·盐帮

    好川菜,在盐帮!
  • <p>中吾饭的定位清晰明确</p>
<p>以各类广式正餐、套餐、快餐为主</p>
<p>精选食材,注重本味</p>
<p>品牌方的愿景简单纯朴</p>
<p>让更多的美食爱好者能在远离广东的他乡</p>
<p>品尝到真正的广东人家里的味道</p>
<p>品牌视觉以真实且具有特性的广式风貌呈现</p>
<p>摒弃浮夸且多余的设计手法</p>
<p>像品牌经营理念一样,简单,真实且纯粹</p>
<p>&mdash;&mdash;</p>
<p>Brand Design</p>
<p>&nbsp;</p>
<p><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513605263148.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513605314149.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513605327050.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513605341251.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513605363152.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513605396653.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513605442954.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513605470655.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513605488456.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513605980557.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513607195358.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513607233059.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513607248160.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513607265261.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513607306262.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513607340563.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513607500764.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513607526365.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513607545566.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513607562567.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513608544468.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513608566169.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513608588270.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513608625871.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513608642072.jpg" /></p>

    中吾饭

    粤味粤健康!
  • <p>黄氏&middot;菜根香&mdash;&mdash;定位于百姓家宴,物美价廉</p>
<p>其品牌精髓泡菜文化更是让各路美食家赞不绝口</p>
<p>对于这样的品牌,在品牌策略定位上</p>
<p>我主张百姓菜,用百姓话</p>
<p>虽然品牌的精髓是泡菜文化</p>
<p>但是品牌更应该强调自己所聚焦和服务的特定客群与场景</p>
<p>核心产品与聚焦场景,二者选其一,攻其一</p>
<p>1+1便能大于2</p>
<p>&nbsp;</p>
<p>广告语:只做老百姓的家宴!&mdash;&mdash;黄氏菜根香&middot;百姓家宴</p>
<p>&mdash;&mdash;</p>
<p>Brand Design</p>
<p>&nbsp;</p>
<p><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513387793422.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513387844123.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513387857024.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513387870925.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513387903526.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513387944327.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513387960928.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513387979829.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513388016730.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513388063231.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513389063232.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513389094733.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513389138134.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513389164135.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513389180136.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513389208837.jpg" /></p>
<p>&nbsp;</p>
<p>品牌落地实拍:</p>
<p><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513430198438.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/lopkZ8kxuYbO0JyiBjy7sV4P83tb" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513430256739.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513430405443.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513430331542.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513430305141.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/lmX2N0XXbP-780vFOivIVzDspcRt" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513430284240.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513430886744.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513435098347.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513435084245.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158513435091346.jpg" /></p>

    黄氏·菜根香

    只做老百姓的家宴!
  • <p>嘎嘎鸭脑壳最初的品牌形象于2015年由南京汤姆马克设计</p>
<p>经过几年的市场沉淀与品牌效应挥发</p>
<p>嘎嘎品牌终于在18年迎来了第二次全面的VI升级</p>
<p>基于前期对品牌深入了解和视觉策略上的把控</p>
<p>将品牌重新定位梳理</p>
<p>删掉了复杂的插画,摒弃了稍显过时的排版配色风格</p>
<p>取消掉了品牌原有的三个吉祥物</p>
<p>大道至简,赋予嘎嘎全新的面貌,迎接餐饮大时代</p>
<p>&mdash;&mdash;</p>
<p>Brand Design</p>
<p>&nbsp;</p>
<p><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15850209718283.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15850209719524.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15850209725738.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15850209727089.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158502097288310.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158502097301711.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158502097315312.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158502097328213.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158502097345014.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158502097369115.jpg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158502097384516.jpg" /></p>
<p><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158495540954024.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15849553958899.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158495540647020.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15849553098992.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15849553956398.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15849553954627.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15849553949875.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15849553952966.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158495539877713.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158495539751211.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158495539973715.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158495539944814.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15849553948134.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158495540172018.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158495540446219.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158495540043317.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158495540016316.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158495539824712.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158495539716310.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158495540858623.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/luuuiqNUaehM_0XBboxSu3eQqbYg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158495540776822.png" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158495540686621.png" /></p>
<p>2.0品牌视觉</p>
<p>门店装修落地实拍:</p>
<p><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/lsU1GwixL-pm5au9K_CU_W-qpFNw" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15850237402522.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15850237405284.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15850237404133.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15850237406956.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15850237405965.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15850237408257.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158502374106610.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15850237409268.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_15850237410039.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158502374116811.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158502374126112.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158502374135613.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158502374143814.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158502374154415.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158502374166116.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158502374178117.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158502374188018.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158502374197819.jpeg" /><img style="height: auto !important; max-width: 100%;" src="https://f.cdn-static.cn/21005_158502374210020.jpeg" /></p>

    GAGA嘎嘎鸭脑壳

    嘎嘎宵夜,陪你过夜

案例太多,陆续上传中...

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